Becoming data-driven is a key priority for many brands. With the rising need and importance for data, next-generation technologies and data processing tools are more readily available to organizations of all sizes and across industries.
Yes, in case you were wondering and hadn’t done a search – IoT stands for Internet of Things. The phrase was coined by Kevin Ashton in 1999 but it took a number of years for the concept to become reality. Technology had to evolve to the point that there were available: affordable, low-power chips that can communicate wirelessly, broadband Internet, and cellular and wireless networks.