metrics

Augmented Analytics: The Future of Data and Analytics

Augmented Analytics: The Future of Data and Analytics

Becoming data-driven is a key priority for many brands. With the rising need and importance for data, next-generation technologies and data processing tools are more readily available to organizations of all sizes and across industries.

Take the Mystery Out of Website Analytics Terms

Take the Mystery Out of Website Analytics Terms

A myriad of web analytics terms has been introduced by both the field of digital marketing and the field of analytics, itself. These terms help us better understand the metrics we collect and use daily to inform our business processes.

Key Performance Indicators to Monitor for Social Media Success

Key Performance Indicators to Monitor for Social Media Success

If you have been working hard on refining your social media profiles, creating stellar social content, and keeping up with your accounts, you might be wondering, what’s next? I’ll answer that question with a question – what is working and what isn’t?

Advantages of Data Driven Decision Making

Advantages of Data Driven Decision Making

While we all do a gut check every now and then, it is usually in conjunction with other information we are using to make a decision. A study by the McKinsey Global Institute reports that organizations which utilize data driven decision making are 19 times as likely to see profitable results, 23 times more likely to acquire new customers, and 6 times as likely to retain their customers.

Going Beyond Satisfaction to Success

Going Beyond Satisfaction to Success

Convincing consumers to invest in your products or services is important, no argument there. However, knowing a customer has used the product or service and subsequently extracted the value from that interaction is the key to customer success.

Metrics that Matter

Metrics that Matter

Isolated data points and vague, vanity metrics don’t really tell you how your marketing campaigns are performing. Clear objectives and measurable goals are essential to understanding the performance of your marketing efforts. Because businesses need to use data insights that can influence strategy, utilizing key metrics to measure performance has become an essential part of marketing.