social media strategy

Social Media Engagement Tips from Baby Boomers to Gen Z

Social Media Engagement Tips from Baby Boomers to Gen Z

Your social media content strategy should take into consideration the demographics of your target audience and the various segments within the larger group. More specifically, your social media strategy and content should reflect the generational differences in your audience.

Social Media Tips for Event Planners

Social Media Tips for Event Planners

In 2018, 77% of Americans had a social media profile, down a bit from 2017’s 80% figure. Given that statistic, it shouldn’t come as a surprise that today’s consumers expect business across all industries to be active on one social media platform or another.

Social Media – Getting Started is the Toughest Step

Social Media – Getting Started is the Toughest Step

The world of social media can sometimes feel overwhelming for new businesses.  But because those platforms are one of the best ways to connect with your target audience, it’s important to establish a presence on the social media channels your potential clients frequent.

There is No Better Time to Get Engaged…On Social Media That Is!

There is No Better Time to Get Engaged…On Social Media That Is!

You’ve set up your social media profiles and have established a semi-regular posting schedule. Those are fabulous first steps, but they aren’t enough. A catalyst for brand growth, social media marketing is vital to maintaining a flourishing online presence.

Looking Ahead to All Things Social Media - Trends for 2019

Looking Ahead to All Things Social Media - Trends for 2019

Social media is always evolving. It is a moving target for social media marketing strategists. It is often difficult to know what direction social marketing will head next. While we may see a few brand-new offerings in the coming year, many of the trends have been building into the norm over the past months.

Get the Most from Your LinkedIn Accounts, Both Personal and Company

Get the Most from Your LinkedIn Accounts, Both Personal and Company

LinkedIn is one of the most popular social networks available. Of its over 550 million users, more than 250 million are active, monthly users and over 40 million LinkedIn users are in decision-making positions. This means that the best way to take full advantage of everything LinkedIn has to offer is to establish not only a personal profile but a company page as well.

Common Social Media Mistakes to Avoid and Some Tips for Success

Common Social Media Mistakes to Avoid and Some Tips for Success

While some businesses approach social media as an afterthought, many organizations are beginning to realize the importance of maintaining an active online presence to engage with consumers and expand their reach. Using social media is step one. Using social media correctly is a hugely important step two.