social media strategy

How Businesses Can Use Social Media Stories

How Businesses Can Use Social Media Stories

Social stories have gained traction after their initial start on Snapchat. Instead of actively engaging with another, specific person, Snapchat users could share with their entire following what was going on throughout their day simply be posting pictures and videos. Even better is the fact that stories disappear after 24 hours so the content doesn’t require the editing that other social posts do.

Social Media Engagement Tips from Baby Boomers to Gen Z

Social Media Engagement Tips from Baby Boomers to Gen Z

Your social media content strategy should take into consideration the demographics of your target audience and the various segments within the larger group. More specifically, your social media strategy and content should reflect the generational differences in your audience.

Social Media Tips for Event Planners

Social Media Tips for Event Planners

In 2018, 77% of Americans had a social media profile, down a bit from 2017’s 80% figure. Given that statistic, it shouldn’t come as a surprise that today’s consumers expect business across all industries to be active on one social media platform or another.

Social Media – Getting Started is the Toughest Step

Social Media – Getting Started is the Toughest Step

The world of social media can sometimes feel overwhelming for new businesses.  But because those platforms are one of the best ways to connect with your target audience, it’s important to establish a presence on the social media channels your potential clients frequent.

There is No Better Time to Get Engaged…On Social Media That Is!

There is No Better Time to Get Engaged…On Social Media That Is!

You’ve set up your social media profiles and have established a semi-regular posting schedule. Those are fabulous first steps, but they aren’t enough. A catalyst for brand growth, social media marketing is vital to maintaining a flourishing online presence.