The promotional potential of social media is limitless with a strategically thought out and executed marketing plan. Day spas can get the most from their social media efforts by posting relevant, engaging, and interactive content.
In 2018, 77% of Americans had a social media profile, down a bit from 2017’s 80% figure. Given that statistic, it shouldn’t come as a surprise that today’s consumers expect business across all industries to be active on one social media platform or another.
Social media is always evolving. It is a moving target for social media marketing strategists. It is often difficult to know what direction social marketing will head next. While we may see a few brand-new offerings in the coming year, many of the trends have been building into the norm over the past months.
LinkedIn is one of the most popular social networks available. Of its over 550 million users, more than 250 million are active, monthly users and over 40 million LinkedIn users are in decision-making positions. This means that the best way to take full advantage of everything LinkedIn has to offer is to establish not only a personal profile but a company page as well.
While some businesses approach social media as an afterthought, many organizations are beginning to realize the importance of maintaining an active online presence to engage with consumers and expand their reach. Using social media is step one. Using social media correctly is a hugely important step two.