Social stories have gained traction after their initial start on Snapchat. Instead of actively engaging with another, specific person, Snapchat users could share with their entire following what was going on throughout their day simply be posting pictures and videos. Even better is the fact that stories disappear after 24 hours so the content doesn’t require the editing that other social posts do.
In 2018, 77% of Americans had a social media profile, down a bit from 2017’s 80% figure. Given that statistic, it shouldn’t come as a surprise that today’s consumers expect business across all industries to be active on one social media platform or another.