Marketing Strategy

Marketing to Millennials

Marketing to Millennials

Millennials are a highly tech-savvy generation having come of age during the digital revolution. If you are wondering whether or not your brand’s marketing strategies should tap into the buying power of this group of consumers, here is some food for thought.

Summer Marketing Tips to Make the Most of the Season

Summer Marketing Tips to Make the Most of the Season

Summer is within sight and with it, the reality that the demand for online shopping tends to decrease during the summer months due to vacations and the fact that people will be spending more time outside without their mobile devices.

Experiential Marketing

Experiential Marketing

It is a strategy that directly engages consumers and invites or encourages them to participate in a brand experience. There is a focus on helping consumers experience a brand by providing sensory, emotional, and cognitive values.

Statistics for Small Business Owners

Statistics for Small Business Owners

The Internet has changed how we do business and how we assess our business efforts. Cisco predicts that global Internet traffic in 2020 will be 95 times the volume seen in 2005. Which metrics we track and how we extrapolate meaning from them can have a deep impact on the growth and success of any business. In a world full of data, sometimes a list of seemingly random statistics can help focus our minds as we seek to understand the health of our organization.

9 Internet Marketing Myths

9 Internet Marketing Myths

Great marketing can raise brand awareness and generate leads, and Internet marketing is ramping up competition among businesses. Many organizations struggle to utilize Internet marketing effectively and believing marketing myths can negatively impact business. There are oodles of myths surrounding online marketing and these prevalent misconceptions keep businesses from growing and thriving.

Event Marketing Requires All of the Tools in Your Marketing Kit

Event Marketing Requires All of the Tools in Your Marketing Kit

When you host an event, you want to engage your customers before, during, and after it happens. 44% of marketers experience a 3:1 ROI from event marketing which incorporates a wide variety of domains and can help your company stand out from the competition.

Direct Mail is Still an Effective Marketing Tool

Direct Mail is Still an Effective Marketing Tool

There are new tools and strategies that have redefined the world of direct mail, enabling it to emerge, once again, as an effective marketing channel. 70% of Americans say that direct mail feels more personal than the Internet so it is not surprising that brand recall was found to be 70% higher for direct mail marketing versus digital ads.