Statistics for Small Business Owners

The Internet has changed how we do business and how we assess our business efforts. Cisco predicts that global Internet traffic in 2020 will be 95 times the volume seen in 2005. Which metrics we track and how we extrapolate meaning from them can have a deep impact on the growth and success of any business. In a world full of data, sometimes a list of seemingly random statistics can help focus our minds as we seek to understand the health of our organization.

Behind the Scenes


Data is one of a company’s most valuable assets. With malware attacks at an all time high, organizations must be diligent in their backup practices to keep data form being encrypted, infected or deleted.

The number of small businesses that experienced a cyber attack rose from 55% in 2016 to 61% in 2017.

97% of IT service providers predict that attacks on companies will increase in the next two years.

58% of malware attack victims fall into the category of small businesses.

1 in 131 emails contains a malware.

Ransomware will become more sophisticated. A Ponemon study predicts that 35% of all 2018 attacks will be with the use of fileless techniques that bypass security set ups.

Data threats aren’t always malicious. Hardware failures cause around 45% of unplanned down time, supporting the idea that regular back ups are essential to survival.


Google received more than 86% of all search traffic during the last year. So, yes, it is important to play by their rules and to monitor changes in their regulations and algorithms.

Google processes more than 3.5 billion searches a day.

Google “near me” mobile searches that include “can I buy” or to buy have increased more than 500% over the last two years. If you’ve not optimized your site for location, it should be done immediately. And while you are doing that, ensure the accuracy of the information Google has regarding your business.

Mobile responsiveness is more important than ever – a majority of U.S. Google searches are done via mobile devices.


1 in 5 American adults are smartphone only Internet users.

Mobile advertising sales are projected to grow to $237 billion in 2018, a 13% increase.


Social Media

81% of the U.S. population has at least one social media profile.

91% of social media users are on those platforms via a mobile device.

71% of consumers will recommend a brand after a positive social media experience with the business


75% of male Internet users and 83% of female users are on Facebook.

75% of Facebook users are on the platform daily.

8 billion videos are watched daily on Facebook.


There are 500 million daily users on this platform and more than 800 million users worldwide.

Instagram sees 58 times more engagement per follower than Facebook.

50% of Instagram users follow a business and 68% engage regularly with brands.

Female Internet users are more likely to use Instagram than male users.

Instagram posts with hashtags experience more engagement than those without.


Tweets with visuals are 150% more likely to be retweeted.

Link clicks make up 92% of user interaction with tweets.

Promoted tweets boost offline sales by 29%.


Over 70% of active pinners have bought something they discovered on the platform.

93% of active pinners plan to make purchases on the platform.

25% of retail website referral traffic comes from Pinterest.



Cisco predicts that video will make up 82% of global Internet traffic by 2021.

The average person spends approximately 30 minutes per day watching video on his/her smart phone.

Adding a video to a landing page can increase conversion rates by 80%.

43% of consumers want to see more video content from marketers.

Video content on social media generates 1200% more shares than text and image content.



70% of consumers research a company online prior to visiting or purchasing from the business.

Most Americans prefer to shop online. In fact, 2/3 of retail sales occur online.

64% of online retail sales are somehow connected to an online promotion.

88% of online consumers are less likely to return to a site after a bad experience.

The average abandoned cart rate is greater than 68%.



Most consumers prefer to use email to communicate with brands.

Welcome emails have 320% more revenue per email than other promotional emails.

More than 40% of cart abandonment emails are opened.

The ROI on emails is 122% - higher than social media or direct mail.

Statistics have your mind working? Want to discuss how to move your business forward in this data driven world? Contact Strategy Driven Marketing today for a consultation on your next best move.