10% of people remember what they hear. 20% of people remember what they read. But 80% of people remember what they see and do (Wyzowl). Instagram is based on the power of visual communication…without too much work for the user; and has other social media platforms trying to match pace. Forrester Research found that Instagram generates 120 times more engagement than Twitter and the ability to immediately edit and post images provides the instant gratification missing on Facebook.
When we were growing up "#" meant something completely different. Unless you have been living under a rock or have sworn off technology completely, you are likely well aware that this symbol has transitioned from being thought of first as a number symbol and is now all over the internet in the form of hashtags.