content

Infographics – An Engaging Communication Tool When Well Planned and Executed

Infographics – An Engaging Communication Tool When Well Planned and Executed

The word “infographic” is a condensed compound of information and graphic. Fairly self-explanatory, infographics are visual representations of data or knowledge with the intention of presenting information clearly and concisely.

New Technologies and Trends Continue to Impact Content Management Practices

New Technologies and Trends Continue to Impact Content Management Practices

Organizations of all types and sizes have focused in on content over the last several years. Changes in consumer demands and technology necessitate a change in the approach to the development, marketing, and management of content.

Curating Content with Confidence

Curating Content with Confidence

Bringing meaningful organization to the multitudes of content available today is easily a full-time job and daunting task for even an experienced writer. The fabulous thing is that we each bring our own focus to the content as we strive to provide the segments of our target audience with interesting and relevant content in a timely manner.

Content for Each Step of the Way

Content for Each Step of the Way

With all of the content available to today’s consumers, you have not quite two and a half minutes to make a positive impression so it is essential that your content meets your customer where he is in the buyer’s journey. Content aligned to each phase of the buyer’s journey is the important link between marketing and sales and helps to ensure that the right information and right motivation are delivered at the right time.

Dentists and Digital – Electronic Footprint or Bitemark?

Dentists and Digital – Electronic Footprint or Bitemark?

By now, most people have had some exposure to the hunky dentist doing a dance challenge in the hallways of his practice. The video went viral almost immediately. (Here is a link, in case you missed it!) While this is an unusual example, building an online presence and interacting within digital communities can help dental professionals promote their practice, provide reliable information, and help patients feel less anxious about their trips to the dentist.

Truth about Conversion Rates

Truth about Conversion Rates

Considering starting a new business? Have one started and waiting for things to take off? For small business owners and entrepreneurs, one of the biggest pain points is often that they are not getting enough eyes on their site or reaching enough people to let them know about their business. Obviously, the amount of traffic you are getting to your website really affects your company’s bottom line.

What Your Company's Website Needs

What Your Company's Website Needs

Your company’s website is one of the most crucial components of your marketing and branding strategy. Sure, we could hop in and do your socials, throw some money into ads that will drive traffic, design and mail out postcards, or do other means of advertising to generate you new traffic or even better, business. If your website is lacking, however, that is putting the cart before the horse.