Whether you are a business to business (B2B) or a business to consumer (B2C) organization, quality content is key not only on your website but throughout all aspects of your marketing efforts.
If you are like most other brands, you spend a lot of time and resources persuading and encouraging consumers to visit your product pages. Once a visitor reaches one of your pages, are they excited, compelled to make a purchase, or totally underwhelmed?
Slow website speed is one of the greatest deterrents when it comes to conversions. Having a quick website is essential because a few extra seconds can make a tremendous impact on your bottom line, your brand’s reputation, and your ranking with search engines.
If you have been working hard on refining your social media profiles, creating stellar social content, and keeping up with your accounts, you might be wondering, what’s next? I’ll answer that question with a question – what is working and what isn’t?
As is true with every industry, marketing loves its terms. Don’t let the phrase “Content Marketing” intimidate you.
Website design needs to go beyond something that is visually appealing and be about providing a positive experience, facilitating interaction with visitors, and offering solutions to problems, all in a manner that showcases the ease of usability.