Have you ever been in a conversation and suddenly someone throws out a combination of letters that sends your brain scrambling to decode? Does that term really mean what you think it means?
You are not alone if you are wondering exactly what programmatic advertising is. This complex yet effective means of obtaining advertising space has been around for a few years helping business target more efficient spending. Whether it is banner ads on websites, mobile ads, or in-stream video, Magna Global has estimated that 50% of all advertising will be programmatic by 2019.