Successful search engine marketing campaigns are built upon strong keyword strategies. Brand keyword strategy should include the selection of high-performing keywords that will drive traffic to your website.
Link building is essential for success when it comes to ranking organically. It is one of the top-ranking factors Google considers, but search engines are continually changing their algorithms in order to identify the best results for Internet searchers. While the importance of links may have diminished a bit in the eyes of SEO sources, links still have influence in search results.