Brand guidelines, sometimes referred to as a style guide or brand book, translate your organization’s mission, vision and values into visual design.
When you think about what represents a company’s brand, do you think strictly in terms of their logo? Of course, your logo is an extremely important element of your company’s branding, but it does not stand alone. There are other, well thought through, elements that establish and portray a business’s brand image. Consistency with this look starts to build recognition throughout the various touch points in which your customer’s experience you company.
There are new tools and strategies that have redefined the world of direct mail, enabling it to emerge, once again, as an effective marketing channel. 70% of Americans say that direct mail feels more personal than the Internet so it is not surprising that brand recall was found to be 70% higher for direct mail marketing versus digital ads.