Your brand is the public perception of your organization. It is what gives your business a voice and makes you easily identifiable as you. Your brand helps establish credibility and elicits emotion during the purchasing journey.
When you think about what represents a company’s brand, do you think strictly in terms of their logo? Of course, your logo is an extremely important element of your company’s branding, but it does not stand alone. There are other, well thought through, elements that establish and portray a business’s brand image. Consistency with this look starts to build recognition throughout the various touch points in which your customer’s experience you company.
What is the best, first impression of your business? Your company logo - a graphical representation of your organizational identity; a mental shortcut to your products or services. People are drawn to images, especially when they have an interesting design or eye-catching color. A logo presents something specific and unique to the subconscious. Whether communicating how fun, serious, or dependable your business is, your logo should instill a positive feeling in consumers and distinguish you from your competition.
We experience thousands of brands every day. Some we are more conscious of, for example, you are watching your favorite show and see some delicious looking food trying to entice you to make a trip to your local Chili’s. Others we are not as aware of. There is branding everywhere, from the Covergirl mascara you apply before work, to the Ford logo on the middle of your steering wheel as you drive in.