What is the best, first impression of your business? Your company logo - a graphical representation of your organizational identity; a mental shortcut to your products or services. People are drawn to images, especially when they have an interesting design or eye-catching color. A logo presents something specific and unique to the subconscious. Whether communicating how fun, serious, or dependable your business is, your logo should instill a positive feeling in consumers and distinguish you from your competition.