Your website has three responsibilities – to attract people, to engage and retain them, and to convince them to convert or take some sort of specified action. How do you make sure your website is pulling its weight?
We experience thousands of brands every day. Some we are more conscious of, for example, you are watching your favorite show and see some delicious looking food trying to entice you to make a trip to your local Chili’s. Others we are not as aware of. There is branding everywhere, from the Covergirl mascara you apply before work, to the Ford logo on the middle of your steering wheel as you drive in.