You might be saying to yourself, “We already have a sleek and modern website and our ecommerce site offers the best user experience possible. I’m not sure what Strategy Driven Marketing can do for me.” Rest assured, the experts at SDM offer much more than websites and ecommerce!
The last spike in the utilization of print catalogs was in 2007. That trend declined during the Great Recession as many retailers viewed print catalogs as superfluous when their online offerings were so abundant and much less expensive to produce. However, FGI research recently found that consumers spend an average of $850 per year on catalog purchases.
Effective marketing requires the use of multiple platforms working in conjunction with one another. Numerous points of contact are necessary to gain the trust of prospective clients so you need to go beyond the company website. A business brochure is a marketing investment, a part of your branding strategy.
Today’s public suffers from information overload. As a result, we want to understand things easily and quickly. 93% of human communication is non-verbal and a majority of information is presented to our brains through sight. Images that effectively illustrate a point can make processing of information easier. Facts presented in an easy way to gather hold our collectively short attention span. It is widely known that visuals aid comprehensive and, in fact, people retain as high as 65% of information three days later when an image is paired with text.