ctas

Are Your Landing Pages All They Can Be?

Are Your Landing Pages All They Can Be?

Landing Page Optimization is the process of enhancing or improving each element on your landing page to increase conversions. (Neil Patel, writing for Crazy Egg) Consistent tone, design, and messaging are essential. Unfortunately, small tweaks are often not enough to improve the performance of a landing page. Many times, a better, overall design is called for.

The Importance of Strong CTAs

The Importance of Strong CTAs

If your landing pages don’t contain a strong Call to Action (CTA), you are missing a conversion opportunity with every viewer. Crucial to inbound marketing, effective CTAs have the potential to change readers into viable leads and increase your bottom line.