local business

Website Tips for Local Shop Owners

Website Tips for Local Shop Owners

Whether the emphasis is on products or services, a robust web presence is essential for any local business. The website for a community-based shop should be a visual representation of the business itself in order to be an effective marketing tool.

Local Marketing

Local Marketing

The return of the “buy local” movement is encouraging consumers to invest in their community, much to the delight of small business owners. Whether they live or work in the area, it has been found that 70% of a given store’s customers are typically within three miles of your location. Here are some strategies to make the most of your marketing for local consumers.