Public perception of your business from advertising and logo to reputation and customer service;
The foundation for giving your organization a voice and identity among consumers;
How customers feel when they think of you;
Retail is changing to meet customers where they are – in stores, online, and on their mobile devices.
A strong web presence is essential for any local service-based business. 97% of consumers go online to find and research local businesses. A landscaping website should be as visually pleasing as the work done by the business itself in order to be an effective marketing tool for the brand.
Marketing is undergoing rapid and major changes as it moves away from mass, push-based marketing towards more personalized communication with consumers through the many channels and on the many devices they use.
Social stories have gained traction after their initial start on Snapchat. Instead of actively engaging with another, specific person, Snapchat users could share with their entire following what was going on throughout their day simply be posting pictures and videos. Even better is the fact that stories disappear after 24 hours so the content doesn’t require the editing that other social posts do.
Consumers are more connected across more devices than ever before, thanks to the booming growth of the Internet of Things (IoT). At the same time, consumers increasingly value being treated as individuals and personalized marketing is one-to-one marketing in its truest sense.