There’s something exhilarating about catching a moment as it happens. It’s why we pull out our phones during concerts, why we stream breaking news instead of waiting for tomorrow’s paper, and why businesses that lean into real-time customer data are steadily outpacing those that don’t.
As businesses strive to build trust and loyalty among their audiences, leveraging the power of brand advocates—customers, employees, and influencers who passionately support and promote a brand—has become a key driver of growth.
In the digital age, artificial intelligence (AI) has become a linchpin in transforming marketing strategies from standard to spectacular. Embracing AI in your marketing efforts can not only enhance efficiency but also personalize experiences at scale, ensuring that every campaign hits its mark.
For the past century, technology has grown at an extremely rapid pace. It was so rapid, that it came to the point that people would predict a future of flying cars and advanced robotics that could perform any human task possible. Although these may still be in our imaginations, it goes to show how the swift pace of development has shaped our expectations and even business practices.
The average person loses concentration after eight seconds and copious amounts of static content have further desensitized Internet users. Interactive content responds to those issues, providing users the opportunity to engage and interact with content. It is seen as the future of content marketing. Engagement is a metric proven to directly relate to buying decisions and interactive content is one of the most effective ways to engage an audience – it gets a user emotionally involved.
The marketing funnel has changed. The old concept of offering repeated exposure and hoping for the best is on its way out. A new, multi-prong approach requires marketing efforts to first attract consumers, then find a way to connect with them, and then engage and nurture them to the point of purchase.
When asked about search engines, many people think of Bing, Yahoo, AOL, or Google but there are actually a large number in existence. Google handles a majority of Internet searches so most of what is discussed pertains to their particular practices. However, other search engines function in a similar manner. What some people might not understand is that an Internet search does not, literally, search the Internet.
Treating either women or men as a homogeneous group is nonsensical. The demographics of “male” and “female” cover a broad spectrum and must be segmented to market effectively. Without taking too much into consideration, women could be split into some basic categories that require diverse marketing approaches. Consider, for example, stay-at-home moms, working moms, and non-moms.
Yes, in case you were wondering and hadn’t done a search – IoT stands for Internet of Things. The phrase was coined by Kevin Ashton in 1999 but it took a number of years for the concept to become reality. Technology had to evolve to the point that there were available: affordable, low-power chips that can communicate wirelessly, broadband Internet, and cellular and wireless networks.
The concept of net neutrality was originally introduced in 2005 by the FCC for the purpose of providing open Internet potential to all businesses, regardless of size. In 2015, further regulations were passed by the Obama administration. The 2015 ruling viewed the Internet as a utility, like electricity or water, and stated that everyone should have equal access to all online sites. It also protected consumers from discriminatory practices. The 2015 regulations mandated the disclosure of hidden fees and provided a channel through which customers and competitors could file complaints regarding unfair practices.
The Internet has changed how we do business and how we assess our business efforts. Cisco predicts that global Internet traffic in 2020 will be 95 times the volume seen in 2005. Which metrics we track and how we extrapolate meaning from them can have a deep impact on the growth and success of any business. In a world full of data, sometimes a list of seemingly random statistics can help focus our minds as we seek to understand the health of our organization.
Email is an open platform which makes it a powerful, low-cost marketing channel. Internet users sent and received a daily average of 269 billion messages in 2017. The modern form of direct response marketing, email is one of the most effective inbound and outbound lead sources. Even with the increase in other channels of lead generation, email is still a strong way to upsell current customers and convert leads.
