Social media is always evolving. It is a moving target for social media marketing strategists. It is often difficult to know what direction social marketing will head next. While we may see a few brand-new offerings in the coming year, many of the trends have been building into the norm over the past months.
The average person loses concentration after eight seconds and copious amounts of static content have further desensitized Internet users. Interactive content responds to those issues, providing users the opportunity to engage and interact with content. It is seen as the future of content marketing. Engagement is a metric proven to directly relate to buying decisions and interactive content is one of the most effective ways to engage an audience – it gets a user emotionally involved.