Solid content is only the beginning. Engagement is the next goal. The number of followers you have doesn’t matter if they aren’t engaging with your content or your brand.
Boost Holiday Sales - Make Your List and Check it Twice
E-commerce holiday sales increased by 59% last year. To take advantage of this growing segment of the population, now is the time to make sure your holiday marketing campaign is well planned to ensure it can be successfully implemented.
Facebook Ads – An Alternative Worth Considering
Historically, people have considered Facebook Ads and Google AdWords to be mutually exclusive, competitors, and think that a choice has to be made between the two. It doesn’t have to be one or the other. Each has its strengths and challenges so it truly depends on what your brand needs when it comes down to a decision of using one or the other, or both platforms.
Dropshipping, DropShipping, Drop Shipping…Forget the Name, Let’s Talk About It
Just as there are multiple opinions on how to spell drop shipping (my preference), there are also multiple versions of what it is. In general, using a drop shipper is when you partner with a supplier to display their products in your store. The supplier stores product until it is ordered or creates the product upon demand, and ships said product directly to the customer.
Navigation
A positive user experience is critical to the success of your online efforts when it comes to site navigation. A poorly designed navigation can reduce user satisfaction and increase bounce rate. Ask yourself, “What are my main website goals?” The navigational choices you offer readers should correspond to those goals.
Customer-Centric – a Step Beyond Customer-Focused
In today’s competitive market, customers have a large array of choices. Customer-centric marketing is a long-term strategy that invests deeply in making connections and building stronger customer relationships. At the heart of the idea of customer centricity is not just a focus on any old customer, it is a focus on your most profitable customers. A concept first addressed by Dr. Peter Fader, he explained it as looking at a customer’s lifetime value and focusing marketing efforts on that high-value customer segment to drive profit.
California Dreaming of Privacy
California has long been a leader in privacy protections. The state legislature began paving the way with their 2002 data security breach notification law and followed that with the 2004 law addressing privacy policies. Their latest effort is the California Consumer Privacy Act of 2018 (CCPA) that was signed into law on June 28, 2018, and will take effect January 1, 2020.
Content for Each Step of the Way
With all of the content available to today’s consumers, you have not quite two and a half minutes to make a positive impression so it is essential that your content meets your customer where he is in the buyer’s journey. Content aligned to each phase of the buyer’s journey is the important link between marketing and sales and helps to ensure that the right information and right motivation are delivered at the right time.
Let Them Go but Don’t Lose Them - Retargeting
There are three groups of people who visit and then leave your website. Those who are ready to convert but need to be presented with one more opportunity seal the deal, those who are not ready to convert and need to be prepared to convert before being provided one more opportunity, and those who previously converted and need to be reminded of what a fabulous experience it was to interact with your brand so why not do it again.
Native Advertising
The term, native advertising, refers to a wide range of interpretations. The basic concept is that the advertising blends into the content with which it is presented. The focus of native advertising is to create ads that blend into their surroundings instead of being the main focus. They exist within the content of the page.