Take the Mystery Out of Website Analytics Terms

Take the Mystery Out of Website Analytics Terms

A myriad of web analytics terms has been introduced by both the field of digital marketing and the field of analytics, itself. These terms help us better understand the metrics we collect and use daily to inform our business processes.

Make Things Click – Call to Action Tips for Any Business

Make Things Click – Call to Action Tips for Any Business

The entire point of marketing is to generate a response from the reader or viewer. To encourage as many responses as possible your messaging needs a strong subject line or title, rock solid offer to keep people engaged, and a clear call to action to convince them to click and start moving down the conversion funnel.

Websites – Universal Accessibility

Websites – Universal Accessibility

Millions of Internet users rely on websites being accessible regardless of their particular situation. The topic of accessibility rarely crosses the minds of people without differing needs which makes it even more important to address the issue of a fully accessible Web.

Europe’s GDPR – One Year Later

Europe’s GDPR – One Year Later

A year ago, we wrote about Europe’s General Data Protection Regulation, or GDPR. A year later, little has come to fruition as under-resourced European regulators are still struggling to comprehensively define their mission as they simultaneously attempt to pursue investigations they know will end up in front of the courts.