Business Strategy
Strategy Driven Marketing
The Pulse of the People: How Real-Time Data is ...

There’s something exhilarating about catching a moment as it happens. It’s why we pull out our phones during concerts, why we stream breaking news instead of waiting for tomorrow’s paper, and why businesses that lean into real-time customer data are steadily outpacing those that don’t.

The Pulse of the People: How Real-Time Data is Redefining Customer Connections
Strategy Driven Marketing
Navigating the Complexities of Brand Advocacy ...

As businesses strive to build trust and loyalty among their audiences, leveraging the power of brand advocates—customers, employees, and influencers who passionately support and promote a brand—has become a key driver of growth.

Navigating the Complexities of Brand Advocacy in the Digital Sphere
Content Amplification
Strategy Driven Marketing
AI and the Art of Personalization: A Marketer’s ...

In the digital age, artificial intelligence (AI) has become a linchpin in transforming marketing strategies from standard to spectacular. Embracing AI in your marketing efforts can not only enhance efficiency but also personalize experiences at scale, ensuring that every campaign hits its mark.

AI and the Art of Personalization: A Marketer’s Guide to Customization
Business Strategy
Strategy Driven Marketing
9 Tech Essentials for Today’s Entrepreneur

For the past century, technology has grown at an extremely rapid pace. It was so rapid, that it came to the point that people would predict a future of flying cars and advanced robotics that could perform any human task possible. Although these may still be in our imaginations, it goes to show how the swift pace of development has shaped our expectations and even business practices.

9 Tech Essentials for Today’s Entrepreneur
Entrepreneurs
Strategy Driven Marketing
Conquering Startup Anxiety: Proven Tips for ...

Stepping into the world of entrepreneurship brings a mix of excitement and apprehension. Launching a new business venture is like navigating uncharted waters — thrilling yet fraught with the unknown.

Conquering Startup Anxiety: Proven Tips for Aspiring Entrepreneurs

User Experience with a Focus on Millennials

User Experience with a Focus on Millennials

While we all want to provide the best possible user experience to consumers who visit our websites, social profiles, and online stores, a little extra attention to the needs and wants of millennial users will go a long way.

Infographics – An Engaging Communication Tool When Well Planned and Executed

Infographics – An Engaging Communication Tool When Well Planned and Executed

The word “infographic” is a condensed compound of information and graphic. Fairly self-explanatory, infographics are visual representations of data or knowledge with the intention of presenting information clearly and concisely.

Keeping an Eye on Visual Search Technology

Keeping an Eye on Visual Search Technology

Humans, for the most part, are visual creatures and study after study has found that images grab our attention more quickly and are simply more engaging than text alone. It is true that there has been an increase in the use of voice search but there has also been an increase in visual searches.

Squarespace Commerce Integrations

Squarespace Commerce Integrations

Squarespace offers a number of official integrations built into the platform to help users increase their sites’ power. These built-in tools mean that Squarespace users don’t have to figure out how to incorporate separate apps or integrations for the newest and best resources available today.

Live Streaming – A Powerful Way to Connect When You Avoid These Common Pitfalls

Live Streaming – A Powerful Way to Connect When You Avoid These Common Pitfalls

Many businesses and entrepreneurs have helped create the recent buzz surrounding live streaming. Unfortunately, many of those efforts have come remarkably short of mediocre let alone fabulous.

Mobile Marketing Strategies for Restaurants

Mobile Marketing Strategies for Restaurants

Multiple studies have shown that consumers will grab their mobile phone to research different restaurants in their immediate area before choosing an establishment for their next meal. Given the popularity of smartphone research, restaurants can certainly benefit from improving their mobile marketing strategies.