There’s something exhilarating about catching a moment as it happens. It’s why we pull out our phones during concerts, why we stream breaking news instead of waiting for tomorrow’s paper, and why businesses that lean into real-time customer data are steadily outpacing those that don’t.
As businesses strive to build trust and loyalty among their audiences, leveraging the power of brand advocates—customers, employees, and influencers who passionately support and promote a brand—has become a key driver of growth.
In the digital age, artificial intelligence (AI) has become a linchpin in transforming marketing strategies from standard to spectacular. Embracing AI in your marketing efforts can not only enhance efficiency but also personalize experiences at scale, ensuring that every campaign hits its mark.
For the past century, technology has grown at an extremely rapid pace. It was so rapid, that it came to the point that people would predict a future of flying cars and advanced robotics that could perform any human task possible. Although these may still be in our imaginations, it goes to show how the swift pace of development has shaped our expectations and even business practices.
Launching a new online store is only the beginning. One of your first goals after launch is to begin establishing the trustworthiness of your e-commerce site. It is difficult for visitors to your site to gauge the quality of your offerings when they have no product or customer service reviews to look at.
LinkedIn is one of the most popular social networks available. Of its over 550 million users, more than 250 million are active, monthly users and over 40 million LinkedIn users are in decision-making positions. This means that the best way to take full advantage of everything LinkedIn has to offer is to establish not only a personal profile but a company page as well.
While some businesses approach social media as an afterthought, many organizations are beginning to realize the importance of maintaining an active online presence to engage with consumers and expand their reach. Using social media is step one. Using social media correctly is a hugely important step two.
Blogging is a critical component of inbound marketing. Consumers read, on average, three to five pieces of content before beginning the buying process. Companies that place a priority on blogging are more likely to see a positive return than brands that don’t.
While traffic is not normally something we look for, when we’re talking online traffic to your e-commerce offerings, that’s a different story. And you don’t want just any traffic, you want people who have an interest in your niche, are willing to sign up for your mailing list, and who want to become customers.
The team at SDM has thoroughly enjoyed our time working with Amanda of MandyMo Designs and it has been exciting to see where her business is evolving to. You can’t ask for a better client than one who radiates positive energy and contagious creativity and throws unparalleled inventiveness into her work.
Similar to social media monitoring, social listening is the process of identifying and responding to what is being said online about a brand, product or company. However, it goes beyond monitoring into a consequent analysis of that information in hopes of extrapolating insights to help direct a course of action.
Just to clarify, voice search is when users speak into a device, usually a home assistant or mobile phone, to ask a search engine or digital assistant a question. Artificial intelligence (AI) technologies use speech recognition to understand what the user is looking for and then try to provide the best answer found in the online search.
