Businesses need to communicate reliability and trustworthiness. Case studies allow brands to create relevant and engaging connections with prospective customers and are an excellent way to showcase how valuable your products or services are. A case study is an analysis in which a company identifies a situation, recommended solutions, actions taken, and shares a discussion of factors that contributed to the success or failure of the project.
Link Building Tips
Link building is essential for success when it comes to ranking organically. It is one of the top-ranking factors Google considers, but search engines are continually changing their algorithms in order to identify the best results for Internet searchers. While the importance of links may have diminished a bit in the eyes of SEO sources, links still have influence in search results.
Marketing Tips for Event Planners
Every event planner knows it is essential to keep the pipeline full of prospects. To achieve that, it isn’t enough to do a fabulous job and rely on word of mouth. It is important to actively market your services in order to grow your business. A comprehensive marketing plan is essential and forces you to state your goals, analyze the health of your industry, identify your target audience and understand how they search and interact with information.
Yes, Your Small Business Needs Reviews!
Looking for something that offers your business a source of accountability and assists the growth process? Online reviews and ratings are major factors that influence online shoppers and shape the way they interact with businesses. Reviews posted on sites like Google allow customers to compare products and services based on other people’s experiences.
Tips from the Best Restaurant Websites
A website is the core of any organization’s online presence. It gives customers a taste (pun intended) of the business through a combination of attractive design and useful information. For restaurants, their website is a reflection of the quality of the food they serve and the service they provide. Your site is a powerful marketing tool and often a prospective customer’s first impression of your brand.
Is Your eCommerce Ready For 2018?
eCommerce sales are predicted to top $4 trillion by 2020. Your virtual storefront is the face of your business and its appearance and functionality will impact buyers’ behaviors and brand perceptions. Online stores require a different approach than physical stores and since 20% of the brain is devoted to vision, presentation is everything. The most notable benefit of eCommerce is that selling and buying can occur 24/7.
What You Need to Know About Business Growth
We work with people at all stages of business. Some come to us with brand new, exciting ideas for a product or service and are trying to create a new brand and a strategy to penetrate the market and stand out from the crowd. Others have been in business for decades and are doing a lot of things right, but have fallen into a pattern that could use a little jump start. Whether you are a well-established business, a startup or somewhere in between there is universal desire to grow and make your company successful.
What You Need to Know About Social Media
The influence of social media platforms over the last decade has been monumental. Social media of some form is something that the average person interacts with on a daily basis. People spend a significant amount of their free time engaging with other people and brands on today’s most popular social media platforms. So, what does this mean for businesses and how should this play into their marketing strategy?
Don't Let Startup Anxiety Get the Best of You
Starting a new business can seem like a daunting task. We get it. Having started our own businesses and helped our clients do the same we understand that there is a lot involved in doing so. For the serial entrepreneurs out there, they know what that looks like. While they may be diving into a new industry or different sort of product, they have some experience in what goes into starting and growing businesses.
What is a Chatbot and Do I Need One?
Businesses want to answer questions and solve problems for their customers as quickly and efficiently as possible. For the first time, people are spending more time on messaging apps than on social media apps. In order to take advantage of this, and better serve clients, many see Chatbots as the future of customer service and management. The first chatbot was ELIZA, built in 1966, by Joseph Weizenbaum of MIT.