There’s something exhilarating about catching a moment as it happens. It’s why we pull out our phones during concerts, why we stream breaking news instead of waiting for tomorrow’s paper, and why businesses that lean into real-time customer data are steadily outpacing those that don’t.
As businesses strive to build trust and loyalty among their audiences, leveraging the power of brand advocates—customers, employees, and influencers who passionately support and promote a brand—has become a key driver of growth.
In the digital age, artificial intelligence (AI) has become a linchpin in transforming marketing strategies from standard to spectacular. Embracing AI in your marketing efforts can not only enhance efficiency but also personalize experiences at scale, ensuring that every campaign hits its mark.
For the past century, technology has grown at an extremely rapid pace. It was so rapid, that it came to the point that people would predict a future of flying cars and advanced robotics that could perform any human task possible. Although these may still be in our imaginations, it goes to show how the swift pace of development has shaped our expectations and even business practices.
What is equally as important as getting traffic to your website? Keeping viewers engaged and converting them to customers. Website design needs to go beyond something that is visually appealing and be about providing a positive experience, facilitating interaction with visitors, and offering solutions to problems, all in a manner that showcases an ease of usability.
One of the biggest hurdles to truly understanding effective marketing is understanding that marketing is an ongoing process and not one singular effort. This is hard for many of our clients to understand because they have just spent money on something like a website and all they want is for floods of people to start finding it and purchasing from them or reaching out about their services. Just slapping up a visually appealing website, building out a Yelp page, or creating a few social profiles in not going to instantly propel your business into success and instant notoriety. It is tempting when the economy is down and money gets tight to scale way back and marketing is often one of the first things to take a hit.
Your choice of a web design company directly impacts how your business is represented online. Whether overhauling an existing site or building new one, it is a sizeable undertaking. Building and maintaining a successful website requires trust. While this may encourage you to call on that family member or friend with design skills, you need to be able to give constructive criticism so make that choice carefully. Your website design company is your marketing partner. There should be a two-way conversation that allows you to receive the best product possible.
More than 28 million small businesses exist in the U.S. which is 99.7% of all U.S. businesses. The idea of being self-employed is often portrayed as glamorous and financially rewarding. Unfortunately, many businesses struggle or fail at the out-set and only two-thirds of businesses with employees survive more than 2 years. There is no magic formula for starting a business. Understanding the risks and time associated with opening and maintaining a business is essential. You need more than money.
Running your own business requires you to focus on multiple tasks all day, every day. You must constantly plan and prioritize your projects and to-dos based on importance and urgency. In opposition to this reality, your most valued commodity as a small business owner is time. So, if you find yourself wondering whether or not there are some effective and efficient time saving apps available, the answer is a resounding, “Yes.” Time management apps can maximize your time making you more efficient and productive. They help you avoid distractions by allowing you to stay focused on job-related goals, thereby increasing your productivity.
If you are asking yourself, “Why isn’t anyone looking at my website?” you are not alone. A good deal of time and money go into the creation and maintenance of a website so it’s easy to take it personally when the number of visitors to your site is minimal. While not all readers will become clients, your website is certainly an excellent place to groom prospective customers. More website traffic means more exposure to your brand.
Who doesn’t want to avoid the stress of tight deadlines? Writing should be a positive experience, no matter the form, and a marketing content calendar is just the document to provide your marketing team with some peace of mind. In order to create an effective document, we must understand why we are doing content marketing, plan what and how we want to do, and then execute that plan with fidelity. The ultimate goal of any marketing tool is to increase conversion. In order to do that, we must understand our audience, which challenge we can help them overcome, and we must gain their trust by portraying our organization as one that is helpful and knowledgeable.
What is the best, first impression of your business? Your company logo - a graphical representation of your organizational identity; a mental shortcut to your products or services. People are drawn to images, especially when they have an interesting design or eye-catching color. A logo presents something specific and unique to the subconscious. Whether communicating how fun, serious, or dependable your business is, your logo should instill a positive feeling in consumers and distinguish you from your competition.
Today’s public suffers from information overload. As a result, we want to understand things easily and quickly. 93% of human communication is non-verbal and a majority of information is presented to our brains through sight. Images that effectively illustrate a point can make processing of information easier. Facts presented in an easy way to gather hold our collectively short attention span. It is widely known that visuals aid comprehensive and, in fact, people retain as high as 65% of information three days later when an image is paired with text.
One out of three professionals has a LinkedIn account. Many of those are influencers and decision makers within their organizations. And while the platform is more of a networking site than a promotional one, LinkedIn is becoming the number one social media for content marketing among B2B companies. This is a platform where people learn about businesses from a professional standpoint and requires different techniques than other social networking sites. A company profile isn’t about who you are, it is an opportunity to explain what you do, to show how you are an important part of your business industry, and to tell how your business is solving the challenges that your target audience are facing.
