Gender Marketing or Gender-Neutral?

Gender Marketing or Gender-Neutral?

Gender is fluid in a way like never before, and the marketing world is scrambling to understand how best to respond to this market change. Is a completely gender-neutral strategy the answer or should brands try a new approach to gender marketing?

Why You Should Market to Generation X and Some Tips for Success

Why You Should Market to Generation X and Some Tips for Success

Generation X is a hugely profitable demographic that some businesses are largely ignoring. Sparks and Honey examined the characteristics of these 35-50-year old consumers in an attempt to understand their value as customers and how best to target them.

Mobile Marketing Developments and Trends

Mobile Marketing Developments and Trends

2019 has brought with it, innovations and disruptions that have impacted the world of mobile marketing. As leading players continue their battle for dominance, we’ll continue to see advances in augmented reality, voice technology, social commerce, mobile video, and more.

Ecommerce: Common Mistakes and the Need for Continuous Improvement

Ecommerce: Common Mistakes and the Need for Continuous Improvement

As in any field, you need the right tools, expertise, and determination to reach the top of your ecommerce game. It’s imperative that you prepare your brand for success by avoiding common pitfalls as you build and maintain your ecommerce site.