Gender is fluid in a way like never before, and the marketing world is scrambling to understand how best to respond to this market change. Is a completely gender-neutral strategy the answer or should brands try a new approach to gender marketing?
Why You Should Market to Generation X and Some Tips for Success
Generation X is a hugely profitable demographic that some businesses are largely ignoring. Sparks and Honey examined the characteristics of these 35-50-year old consumers in an attempt to understand their value as customers and how best to target them.
Mobile Marketing Developments and Trends
SEO Myths You Should Leave Behind
Marketing to Baby Boomers
Barely 10% of most marketing budgets are allocated to Baby Boomers and yet they outspend other generations annually by billions of dollars.
Ecommerce: Common Mistakes and the Need for Continuous Improvement
Social Media Management Resources
What You Need to Know About the Mobile Version of Your Website
Instagram Engagement Tips
Proactive marketers are always looking for ways to increase Instagram engagement, especially since the platform’s introduction of its algorithmic timeline.