Organizations of all types and sizes have focused in on content over the last several years. Changes in consumer demands and technology necessitate a change in the approach to the development, marketing, and management of content.
Actionable Tips for Restaurant Social Media Marketing
Restaurants want to engage their clientele and while most realize social media platforms are excellent communication channels, not all restaurateurs are sure how to go about it. Adding social media to your marketing strategies can greatly increase awareness about your restaurant, help bring more patrons through your doors, and create engagement with your food.
Last Minute Squarespace Strategies for the Holiday Shopping Season
The holiday season is an important time for your brand to optimize its sales strategies. If your business website and online store are set up through the powerful, all-in-one Squarespace platform, you are in an excellent place to capitalize on the amazing e-commerce and marketing tools available there.
Thoughts about Branding and Brand Building
Unsplash on Squarespace – No Water Needed!
Looking Ahead to All Things Social Media - Trends for 2019
Social media is always evolving. It is a moving target for social media marketing strategists. It is often difficult to know what direction social marketing will head next. While we may see a few brand-new offerings in the coming year, many of the trends have been building into the norm over the past months.
Psychological Pricing Strategies to Increase Sales
Establishing prices for your brand’s products and services can be a challenging task. The process of making a purchase is an emotional one. Simply calculating your cost, adding what you’d like to make on top of that and coming to a final price won’t cut it. You need to take into account the emotions of your buyers. That strategy is called psychological pricing.
