There’s something exhilarating about catching a moment as it happens. It’s why we pull out our phones during concerts, why we stream breaking news instead of waiting for tomorrow’s paper, and why businesses that lean into real-time customer data are steadily outpacing those that don’t.
As businesses strive to build trust and loyalty among their audiences, leveraging the power of brand advocates—customers, employees, and influencers who passionately support and promote a brand—has become a key driver of growth.
In the digital age, artificial intelligence (AI) has become a linchpin in transforming marketing strategies from standard to spectacular. Embracing AI in your marketing efforts can not only enhance efficiency but also personalize experiences at scale, ensuring that every campaign hits its mark.
For the past century, technology has grown at an extremely rapid pace. It was so rapid, that it came to the point that people would predict a future of flying cars and advanced robotics that could perform any human task possible. Although these may still be in our imaginations, it goes to show how the swift pace of development has shaped our expectations and even business practices.
Regardless of your industry, a solid marketing plan will enable you to grow your business by helping you win new work and increase service for existing customers. As an electrical contractor, the aim of marketing is to raise awareness of your services and make your company the first choice of consumers when they are looking for an electrician.
While Thanksgiving 2019 is a couple of months away, the competition for holiday revenue is already underway. Consumer confidence is high and with 76% of consumers preferring to purchase gifts online last year, digital shopping will continue to be a competitive market across all industries.
Beacon technology was first debuted by Apple in 2013 as part of iOS7 at the World Wide Developer Conference.
97% of consumers go online to find and research local businesses which means a strong web presence is essential for any local service-based business. A remodeling website should look as amazing as the work done by the business itself in order to be an effective marketing tool for the brand.
