There’s something exhilarating about catching a moment as it happens. It’s why we pull out our phones during concerts, why we stream breaking news instead of waiting for tomorrow’s paper, and why businesses that lean into real-time customer data are steadily outpacing those that don’t.
As businesses strive to build trust and loyalty among their audiences, leveraging the power of brand advocates—customers, employees, and influencers who passionately support and promote a brand—has become a key driver of growth.
In the digital age, artificial intelligence (AI) has become a linchpin in transforming marketing strategies from standard to spectacular. Embracing AI in your marketing efforts can not only enhance efficiency but also personalize experiences at scale, ensuring that every campaign hits its mark.
For the past century, technology has grown at an extremely rapid pace. It was so rapid, that it came to the point that people would predict a future of flying cars and advanced robotics that could perform any human task possible. Although these may still be in our imaginations, it goes to show how the swift pace of development has shaped our expectations and even business practices.
A strong web presence is essential for any local service-based business. 97% of consumers go online to find and research local businesses. A landscaping website should be as visually pleasing as the work done by the business itself in order to be an effective marketing tool for the brand.
Social stories have gained traction after their initial start on Snapchat. Instead of actively engaging with another, specific person, Snapchat users could share with their entire following what was going on throughout their day simply be posting pictures and videos. Even better is the fact that stories disappear after 24 hours so the content doesn’t require the editing that other social posts do.
