When You Think Optimization, Are You Thinking Conversion Rate?

When You Think Optimization, Are You Thinking Conversion Rate?

While generating lots of traffic for your website is an excellent accomplishment, it doesn’t do much good if those visitors aren’t converting. Brands need to establish an effective strategy to influence visitors into making a conversion and it all begins with content.

The Content Marketing Struggle is REAL! I Feel Your Pain…

The Content Marketing Struggle is REAL! I Feel Your Pain…

Content marketing is about attracting visitors and converting them to clients. It is about creating compelling content that people want to read and can’t help but share. If you struggle in your quest to create riveting, relative content day after day, week after week, you are not alone.

Experiential Marketing

Experiential Marketing

It is a strategy that directly engages consumers and invites or encourages them to participate in a brand experience. There is a focus on helping consumers experience a brand by providing sensory, emotional, and cognitive values.

Can I Get a Side of E-commerce with That?

Can I Get a Side of E-commerce with That?

Building an e-commerce business while working a full-time job is a challenging venture but the opportunities are endless. All sorts of people want to buy all sorts of things and many of them want to do it from the comfort of their couch and jammie pants.

Interesting Digital/Marketing Facts

Interesting Digital/Marketing Facts

As much as possible, the facts below were checked and double-checked with every effort made to drill down to the original source when possible. Please take everything with a grain of salt and let us know if you find an update or correction to something. Hope you enjoy!

Metrics that Matter

Metrics that Matter

Isolated data points and vague, vanity metrics don’t really tell you how your marketing campaigns are performing. Clear objectives and measurable goals are essential to understanding the performance of your marketing efforts. Because businesses need to use data insights that can influence strategy, utilizing key metrics to measure performance has become an essential part of marketing.