Media coverage helps build your brand’s reputation and increases your visibility. As you look for ways to grow your public exposure, remember that it is most essential that your products or services deliver on their value and promise.
For many, the term press release brings to mind newspaper blurbs buried in the middle of the newsprint next to grocery coupons and help wanted ads. Today’s electronic, Internet driven world has changed the look, feel, and effectiveness of these once hit-or-miss marketing tools. Online channels provide an opportunity to generate widespread buzz about your products and brands.