Navigation isn’t always the first thing that comes to mind in a discussion of website design.
The entire point of marketing is to generate a response from the reader or viewer. To encourage as many responses as possible your messaging needs a strong subject line or title, rock solid offer to keep people engaged, and a clear call to action to convince them to click and start moving down the conversion funnel.
The fitness industry is heavily saturated with fitness facilities and instructors, personal trainers, coaches, and more. A top-notch website is an excellent way to differentiate yourself from the competition, get exposure, and attract clients regardless of which part of the fitness industry you represent.