Digital marketing has always been plagued by rumors and myths about what works and what doesn’t. While some elements of digital marketing will never change, certain expectations and tactics that were once popular no longer hold merit.
Tips for Creating a Content Marketing Strategy Plan
Last year, the most successful marketers spent 40% of their budget on content marketing. To ensure your plans are innovative and up-to-date, it’s a good idea to revisit your content strategy plan regardless of whether you are an established business or recently launched entity.
What is Tik Tok and Should My Brand Be on It?
The only reason you might be aware of Tik Tok is if you have a teenager or other young person somewhere in your life as over 40% of the app's users are between the ages of 10 and 19.
Tips to Ease the Challenge of Rebranding
There are a number of reasons why a business might consider rebranding. Most of them are firmly rooted in a need to reposition the brand in the marketplace.
Ecommerce Trends as We Move Towards 2020
Ecommerce continues to grow and, subsequently, impact retail practices across industries. Mobile device use is driving a large part of this trend and is predicted to make up 45% of ecommerce revenue by 2020. As such, brands need to pay extra attention to the experience shoppers have on all different devices as they develop digitally cohesive marketing plans.
