There’s something exhilarating about catching a moment as it happens. It’s why we pull out our phones during concerts, why we stream breaking news instead of waiting for tomorrow’s paper, and why businesses that lean into real-time customer data are steadily outpacing those that don’t.
As businesses strive to build trust and loyalty among their audiences, leveraging the power of brand advocates—customers, employees, and influencers who passionately support and promote a brand—has become a key driver of growth.
In the digital age, artificial intelligence (AI) has become a linchpin in transforming marketing strategies from standard to spectacular. Embracing AI in your marketing efforts can not only enhance efficiency but also personalize experiences at scale, ensuring that every campaign hits its mark.
For the past century, technology has grown at an extremely rapid pace. It was so rapid, that it came to the point that people would predict a future of flying cars and advanced robotics that could perform any human task possible. Although these may still be in our imaginations, it goes to show how the swift pace of development has shaped our expectations and even business practices.
MarketsandMarkets forecast that the multichannel analytics market will grow from $3.61 billion in 2014 to $9.89 billion by 2019. So, what exactly is it?
The fitness industry is heavily saturated with fitness facilities and instructors, personal trainers, coaches, and more. A top-notch website is an excellent way to differentiate yourself from the competition, get exposure, and attract clients regardless of which part of the fitness industry you represent.
User generated content (UGC) can provide your brand with a nearly endless supply of content for use on your website and social media accounts. The trick is to incorporate the UGC in a way that maintains brand integrity, engages your target audience, and gently markets your brand without feeling staged or overly random.
