The decision of whether to hire employees or independent contractors (IC) is, ultimately, dependent on the purpose of the hire and the long-term goals of your business.
Bring on 2019!!
Your Brand Needs New Year’s Resolutions, Too!
Finish Counting Followers & Focus on Engagement
Dropshipping, DropShipping, Drop Shipping…Forget the Name, Let’s Talk About It
Just as there are multiple opinions on how to spell drop shipping (my preference), there are also multiple versions of what it is. In general, using a drop shipper is when you partner with a supplier to display their products in your store. The supplier stores product until it is ordered or creates the product upon demand, and ships said product directly to the customer.
Customer-Centric – a Step Beyond Customer-Focused
In today’s competitive market, customers have a large array of choices. Customer-centric marketing is a long-term strategy that invests deeply in making connections and building stronger customer relationships. At the heart of the idea of customer centricity is not just a focus on any old customer, it is a focus on your most profitable customers. A concept first addressed by Dr. Peter Fader, he explained it as looking at a customer’s lifetime value and focusing marketing efforts on that high-value customer segment to drive profit.
California Dreaming of Privacy
California has long been a leader in privacy protections. The state legislature began paving the way with their 2002 data security breach notification law and followed that with the 2004 law addressing privacy policies. Their latest effort is the California Consumer Privacy Act of 2018 (CCPA) that was signed into law on June 28, 2018, and will take effect January 1, 2020.
Let Them Go but Don’t Lose Them - Retargeting
There are three groups of people who visit and then leave your website. Those who are ready to convert but need to be presented with one more opportunity seal the deal, those who are not ready to convert and need to be prepared to convert before being provided one more opportunity, and those who previously converted and need to be reminded of what a fabulous experience it was to interact with your brand so why not do it again.
Native Advertising
The term, native advertising, refers to a wide range of interpretations. The basic concept is that the advertising blends into the content with which it is presented. The focus of native advertising is to create ads that blend into their surroundings instead of being the main focus. They exist within the content of the page.
Connect, Collaborate, Crush It
Business connections and collaborations can help grow your business regardless of your industry. Collaboration encourages learning. Much research has found that organizations engaged in on-going learning grow and flourish as a result. Partnering with others exposes you to new or different ways of doing things.