The word “infographic” is a condensed compound of information and graphic. Fairly self-explanatory, infographics are visual representations of data or knowledge with the intention of presenting information clearly and concisely.
User generated content (UGC) can provide your brand with a nearly endless supply of content for use on your website and social media accounts. The trick is to incorporate the UGC in a way that maintains brand integrity, engages your target audience, and gently markets your brand without feeling staged or overly random.
With all of the content available to today’s consumers, you have not quite two and a half minutes to make a positive impression so it is essential that your content meets your customer where he is in the buyer’s journey. Content aligned to each phase of the buyer’s journey is the important link between marketing and sales and helps to ensure that the right information and right motivation are delivered at the right time.
Who doesn’t want to avoid the stress of tight deadlines? Writing should be a positive experience, no matter the form, and a marketing content calendar is just the document to provide your marketing team with some peace of mind. In order to create an effective document, we must understand why we are doing content marketing, plan what and how we want to do, and then execute that plan with fidelity. The ultimate goal of any marketing tool is to increase conversion. In order to do that, we must understand our audience, which challenge we can help them overcome, and we must gain their trust by portraying our organization as one that is helpful and knowledgeable.
For many, the term press release brings to mind newspaper blurbs buried in the middle of the newsprint next to grocery coupons and help wanted ads. Today’s electronic, Internet driven world has changed the look, feel, and effectiveness of these once hit-or-miss marketing tools. Online channels provide an opportunity to generate widespread buzz about your products and brands.
In the age of early morning Internet surfing and immediate gratification, people expect to have their questions answered as soon as they are asked. They don’t care what time it is and they don’t want to be put on hold to wait their turn for a customer service representative. Some don’t even want to wait for a chat representative to type. A solid and honest list of Frequently Asked Questions (FAQs) can go a long way towards building and keeping a client base and towards fostering a high level of customer satisfaction.
As a small business owner who wears many hats you might be intimidated when told you need to do one more thing called blogging. What if I instead suggest that you write some short articles? Pick topics related to your business, topics that interest you, that you are enthusiastic about – and write. Now post those articles on your website a couple times a week; daily if you really get into it. Congratulations! You are blogging. But is it really worth your time?