There’s something exhilarating about catching a moment as it happens. It’s why we pull out our phones during concerts, why we stream breaking news instead of waiting for tomorrow’s paper, and why businesses that lean into real-time customer data are steadily outpacing those that don’t.
As businesses strive to build trust and loyalty among their audiences, leveraging the power of brand advocates—customers, employees, and influencers who passionately support and promote a brand—has become a key driver of growth.
In the digital age, artificial intelligence (AI) has become a linchpin in transforming marketing strategies from standard to spectacular. Embracing AI in your marketing efforts can not only enhance efficiency but also personalize experiences at scale, ensuring that every campaign hits its mark.
For the past century, technology has grown at an extremely rapid pace. It was so rapid, that it came to the point that people would predict a future of flying cars and advanced robotics that could perform any human task possible. Although these may still be in our imaginations, it goes to show how the swift pace of development has shaped our expectations and even business practices.
You might think that you want to name your business something, but is it really a smart choice for the future success of your company? There are so many things to consider when choosing your company’s name that will have impact on your brand for years to come. Would it make much of a difference if Pepsi was called Fizzypop or if Apple was called Orange? Can we really place that much significance on a brand name?
You’ve seen them. Those emails and articles warning about the catastrophic events coming with impending Google updates. Things are constantly changing with browser and search engine updates and it is often difficult for businesses to keep up. Because of these regular changes, coupled with uncertainty from those who have been sold by experts that didn’t deliver there are a ton of myths and misconceptions swirling around SEO.
One of the first questions that comes up when meeting with a new client comes down to money. Whether you create a visual and compelling proposal, generally people skip straight to the cost. This is understandable. There is a perception that marketing will always be ultra-expensive. People want to see what the damage will be and if it is in the realm of possibility. People have often been burned in the past and wasted a lot of money on marketing “experts” that under delivered and overcharged.
