Analytics

Take the Mystery Out of Website Analytics Terms

Take the Mystery Out of Website Analytics Terms

A myriad of web analytics terms has been introduced by both the field of digital marketing and the field of analytics, itself. These terms help us better understand the metrics we collect and use daily to inform our business processes.

Advantages of Data Driven Decision Making

Advantages of Data Driven Decision Making

While we all do a gut check every now and then, it is usually in conjunction with other information we are using to make a decision. A study by the McKinsey Global Institute reports that organizations which utilize data driven decision making are 19 times as likely to see profitable results, 23 times more likely to acquire new customers, and 6 times as likely to retain their customers.

Turn a Social Mess into Social Success – with Analytics

Turn a Social Mess into Social Success – with Analytics

Most organizations know they should be doing social and many are, but few feel they are using these platforms to their full potential. The process of analyzing the performance of your social media efforts is not much different from traditional business practice.

Metrics that Matter

Metrics that Matter

Isolated data points and vague, vanity metrics don’t really tell you how your marketing campaigns are performing. Clear objectives and measurable goals are essential to understanding the performance of your marketing efforts. Because businesses need to use data insights that can influence strategy, utilizing key metrics to measure performance has become an essential part of marketing.