Identity and Branding

Outstanding Logos Don’t Happen by Accident – Design Concepts to Inspire Your Creation

Outstanding Logos Don’t Happen by Accident – Design Concepts to Inspire Your Creation

Every brand aspires to create THAT logo – the Nike Swoosh, the Pepsi circle, the Starbucks thingy that you can recognize on a highway sign, a mile away. But what is it that makes a logo remarkable and memorable?

Is it Time for a Makeover?

Is it Time for a Makeover?

Rebranding is sometimes a reactive strategy necessitated by outside forces and other times it is a proactive measure. While consistency in a brand’s identity is important, there are a number of reasons companies choose to either modify or completely change their branding.

Branding...It's more than just a Logo

Branding...It's more than just a Logo

When you think about what represents a company’s brand, do you think strictly in terms of their logo? Of course, your logo is an extremely important element of your company’s branding, but it does not stand alone. There are other, well thought through, elements that establish and portray a business’s brand image. Consistency with this look starts to build recognition throughout the various touch points in which your customer’s experience you company.

Logo Design Tips and Tricks

Logo Design Tips and Tricks

What is the best, first impression of your business? Your company logo - a graphical representation of your organizational identity; a mental shortcut to your products or services. People are drawn to images, especially when they have an interesting design or eye-catching color. A logo presents something specific and unique to the subconscious. Whether communicating how fun, serious, or dependable your business is, your logo should instill a positive feeling in consumers and distinguish you from your competition.

What I Should Know About Logo Design

What I Should Know About Logo Design

We experience thousands of brands every day. Some we are more conscious of, for example, you are watching your favorite show and see some delicious looking food trying to entice you to make a trip to your local Chili’s. Others we are not as aware of. There is branding everywhere, from the Covergirl mascara you apply before work, to the Ford logo on the middle of your steering wheel as you drive in.