Waukegan Bar Group

Our friends at Waukegan Bar Group, owners of neighborhood favorite bars TR’s Front Row, 17 North, and The Taproom have the bar and grill business nailed down. It was their digital presence that needed a little TLC. Like many business owners, they attempted to create their own sites first. Also, like many, they grew too busy with the day-to-day grind to give the sites the attention they needed. That is where SDM came in!

We met with the partners about each bar and talked through unique selling points of each business. We drilled down into specifics like their well-known food, baggo and dart leagues, live bands, trivia, and more. The Strategy Driven Marketing Team came in and took photographs of their menu items. Once equipped with all the proper data the SDM team got their sites live, built out with all of the appropriate information on their locations, events, menus, hours and contact information.

Their sites, like all sites built by SDM, are SEO-friendly and responsive. Once launched we trained their team to make updates on their own to save on monthly maintenance costs and to be able to make changes in real-time, as needed.

Featuring information on private event packages, carry-out or dine-in food and drink options, and special events encourages additional patrons into their bars and higher earning potential in newly highlighted revenue channels.

It was a pleasure working with the Waukegan Bar Group team and we look forward to helping them with their website, graphic design, SEO, and social media needs for years to come!


“Our companies TR's Front Row, 17 North, and The Taproom (all sports bars) hired Strategy Driven Marketing to create & build our business websites.  We had attempted to design them ourselves but we did not have the knowledge of computer design to create a professional looking site that would be easy for us to maintain.

Kelly came on board and changed all of that for us.  She was very innovative, reliable and quick to get the sites up and running.  Kelly is very professional.  She listened to our thoughts and interjected her own based on her past experiences with companies in the same industry.  She developed a very simple site that is easy for us to use. 

We highly recommend Kelly and her company for any of your marketing needs.  SDM can create your vision with ease and help you to succeed & grow your business, all at an affordable rate. We have had many new customers visit our establishments based on them viewing our website.  Trust in Strategy Driven Marketing, they will help you to reach your future goals.”

-Peggy, Waukegan Bar Group


Whether you want us to design your site and teach you to maintain it or are interested in a more hands-off approach, we are here to help! Call us today!