nelly- derrty ent apparel

Strategy Driven Marketing helped the Derrty Team with a custom apparel capsule, new website, and transitioned Nelly’s brand from the inventory model of the past to print-on-demand. Our print-on-demand apparel model transforms the traditional retail process into an arena where you can take chances, test styles, and take the hassle and risk out of the old-school retail/brand model. It allows artists and creators to be reactive and test new styles with almost no risk.

We also helped upscale the website by facilitating a photoshoot to highlight the new styles and supply content for the website. From model sourcing, location selection, creative direction, and more. It was a pleasure working with the Derrty Team and we look forward to helping with their future needs.

Contact us today to learn more!