We are providing this update today to let you know that your personal information is now more secure than ever. Strategy Driven Marketing, or SDM, is committed to transparency, privacy, and choice. As part of the EU’s new privacy law, the General Data Protection Regulation (GDPR), taking effect May 25, 2018, we have updated our privacy policy.
If you're interested in these very particular updates, here's some further info:
Privacy: We are as committed as ever to keeping your data private and protected. Our updated privacy policy outlines how your data is protected and used by the Strategy Driven Marketing.
Transparency & Choice: We believe you should have control over your data. The privacy policy outlines how we collect and use your personal data and the choices available to you.
Clarity: Our privacy policy has been updated to make it more clear for you to understand.
To read more about our privacy policy and the changes we've made, you can do so below.
If you are satisfied with the communication you currently receive, no action is necessary! (You can always reply and say hello, we'd love to hear from ya!)
If you would no longer like to receive awesome emails or communication from SDM, you always are able to unsubscribe at the bottom of that email or reach out to us to unsubscribe you.
If you have any questions, please reach out to info@strategydrivenmarketing.com
Thank you for being a part of our shared mission of keeping the culture alive!
- the Strategy Driven Marketing Team
STRATEGY DRIVEN MARKETING PRIVACY POLICY
----- Effective: May 20th, 2018 -----
This Privacy Policy describes how your personal information is collected, used, and shared when you visit www.strategydrivenmarketing.com or one of our affiliate sites.
What Information do we collect?
When you visit strategydrivenmarketing.com, certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device are collected. Additionally, as you browse strategydrivenmarketing.com information about the individual web pages that you view, what websites or search terms referred you to strategydrivenmarketing.com, and information about how you interact with our website is collected and referred to “Device Information”.
Device Information is collected using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through ethnotek.com, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers [processed through authorize.net and paypal.com] which are not stored in our systems), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information, and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use any information you have given to us by opting into our newsletter or via one of our contact forms to:
- Communicate with you;
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our ethnotek.com (for example, by generating analytics about how our customers browse and interact with strategydrivenmarketing.com, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We partner with third parties to help us use your Personal Information, as described above.
Read more about how Squarespace manages your privacy here: https://www.squarespace.com/privacy/
We also use Google Analytics to help us understand how our customers use the Site.
Read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We use Mailchimp to send out newsletters, providing you with the information you have requested, the products you have ordered or to keep you informed about product recalls, updates or promotions.
Read more about how Mailchimp uses your Personal Information here: https://mailchimp.com/legal/privacy/
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
GDPR (Global Data Protection Regulation)
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information is corrected, updated, or deleted. If you would like to exercise this right, please contact us at support@ethnotekbags.com
Additionally, if you are a European resident please note that we are fully compliant with the GDPR (General Data Protection Regulation), which you can learn more about HERE.
If you would like to have your data 100% removed from our records, please send an email to info@strategydrivenmarketing.com with your name and any email address you have used while interacting with strategydrivenmarketing.com.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, or if you have questions, please contact us at info@strategydrivenmarketing.com.