Point of Purchase (P.O.P) Design Partnerships

The Point-of-Purchase (P.O.P.) industry is where Strategy Driven Marketing’s founder, Kelly DeWald, started her career as a designer and marketing professional. She and the SDM team thrive in the fast-paced, creative, and highly competitive world of retail marketing. With no shortage of new product releases and new brands popping up, it is important to make an impact on consumers. Starting off at smaller, but highly successful P.O.P. agencies allowed us unprecedented access to all things retail marketing. From concept to in-store-installation, we learned every step of the process- ideation, renderings, sales pitch, engineering, purchasing, project management, the creation of graphics of all sorts, assembly, shipping, planogramming, and so much more! We partner with P.O.P. agencies of all sizes to help with their graphic design and print needs, bringing just the type of industry knowledge and expertise they are looking for. A few of the graphics we typically create for our point-of-purchase partners include:

• Channel inserts

• Interactive display graphics

• Large-scale signage and banners

• Hang-tags

• Product Glorifiers

• Product Dispensers

• Packaging

• Labels

• Instruction Sheets

• Aisle signage

• Rack Cards

We also partner with P.O.P. companies to assist with their internal needs:

• Logo design and branding

• Website design and maintenance

• SEO

• Digital Advertising

• Sell Sheets

• Case Studies

• Business Cards

• Social Media

• Sales presentations- print or digital

The Strategy Driven Marketing team has the P.O.P. know-how to help with your overflow design needs. When you are overwhelmed with the amount of work on your plate and need some help from a professional team who understands your industry, look no further! Contact us today to learn more!