Business Strategy

Let Them Go but Don’t Lose Them - Retargeting

Let Them Go but Don’t Lose Them - Retargeting

There are three groups of people who visit and then leave your website. Those who are ready to convert but need to be presented with one more opportunity seal the deal, those who are not ready to convert and need to be prepared to convert before being provided one more opportunity, and those who previously converted and need to be reminded of what a fabulous experience it was to interact with your brand so why not do it again.

Native Advertising

Native Advertising

The term, native advertising, refers to a wide range of interpretations. The basic concept is that the advertising blends into the content with which it is presented. The focus of native advertising is to create ads that blend into their surroundings instead of being the main focus. They exist within the content of the page.

Connect, Collaborate, Crush It

Connect, Collaborate, Crush It

Business connections and collaborations can help grow your business regardless of your industry. Collaboration encourages learning. Much research has found that organizations engaged in on-going learning grow and flourish as a result. Partnering with others exposes you to new or different ways of doing things.

Are Your Landing Pages All They Can Be?

Are Your Landing Pages All They Can Be?

Landing Page Optimization is the process of enhancing or improving each element on your landing page to increase conversions. (Neil Patel, writing for Crazy Egg) Consistent tone, design, and messaging are essential. Unfortunately, small tweaks are often not enough to improve the performance of a landing page. Many times, a better, overall design is called for.

Local Marketing

Local Marketing

The return of the “buy local” movement is encouraging consumers to invest in their community, much to the delight of small business owners. Whether they live or work in the area, it has been found that 70% of a given store’s customers are typically within three miles of your location. Here are some strategies to make the most of your marketing for local consumers.

What Can a Business Incubator do For Me?

What Can a Business Incubator do For Me?

Innovation and efficiency heavily influence business growth and success and the innovative nature of entrepreneurs plays a crucial role. Effective entrepreneurship results in the creation of profitable enterprises. Entrepreneurial attitudes have been found to stimulate economies as entrepreneurs create ways to connect resources and growth. Business incubators provide a nurturing environment that supports the evolution of the entrepreneur and his business endeavors.

The State Sales Tax Rules Have Changed for eCommerce

The State Sales Tax Rules Have Changed for eCommerce

The recent case before the U.S. Supreme Court was South Dakota v. Wayfair, Inc., et al. in which the State of South Dakota was seeking to collect sales tax from all online transactions, even for businesses without a physical presence in the state. Prior U.S. Supreme Court decisions in 1967 and 1992 only allowed such taxes to be collected on sales from businesses with a physical presence in a given state.

Areas to Invest in Your Business

Areas to Invest in Your Business

We have this conversation with our clients all of the time. We understand where you are coming from. As someone who is ultra-conservative with their spending, I sympathize with my clients and relate with wanting to make sure you get the most bang for your buck. There are only so many dollars to go around. Where should you focus that spend?

IoT – Internet of Things

IoT – Internet of Things

Yes, in case you were wondering and hadn’t done a search – IoT stands for Internet of Things. The phrase was coined by Kevin Ashton in 1999 but it took a number of years for the concept to become reality. Technology had to evolve to the point that there were available: affordable, low-power chips that can communicate wirelessly, broadband Internet, and cellular and wireless networks.

Net Neutrality – An Ongoing Battle

Net Neutrality – An Ongoing Battle

The concept of net neutrality was originally introduced in 2005 by the FCC for the purpose of providing open Internet potential to all businesses, regardless of size. In 2015, further regulations were passed by the Obama administration. The 2015 ruling viewed the Internet as a utility, like electricity or water, and stated that everyone should have equal access to all online sites. It also protected consumers from discriminatory practices. The 2015 regulations mandated the disclosure of hidden fees and provided a channel through which customers and competitors could file complaints regarding unfair practices.