There’s something exhilarating about catching a moment as it happens. It’s why we pull out our phones during concerts, why we stream breaking news instead of waiting for tomorrow’s paper, and why businesses that lean into real-time customer data are steadily outpacing those that don’t.
As businesses strive to build trust and loyalty among their audiences, leveraging the power of brand advocates—customers, employees, and influencers who passionately support and promote a brand—has become a key driver of growth.
In the digital age, artificial intelligence (AI) has become a linchpin in transforming marketing strategies from standard to spectacular. Embracing AI in your marketing efforts can not only enhance efficiency but also personalize experiences at scale, ensuring that every campaign hits its mark.
For the past century, technology has grown at an extremely rapid pace. It was so rapid, that it came to the point that people would predict a future of flying cars and advanced robotics that could perform any human task possible. Although these may still be in our imaginations, it goes to show how the swift pace of development has shaped our expectations and even business practices.
Landing Page Optimization is the process of enhancing or improving each element on your landing page to increase conversions. (Neil Patel, writing for Crazy Egg) Consistent tone, design, and messaging are essential. Unfortunately, small tweaks are often not enough to improve the performance of a landing page. Many times, a better, overall design is called for.
It is important to measure the progress of your online efforts but even more important to use metrics that will help improve your brand. Analytics can be defined as the process by which you collect and analyze data. In regards to your company website, you are collecting and examining information about user activity, system performance and so on.
The return of the “buy local” movement is encouraging consumers to invest in their community, much to the delight of small business owners. Whether they live or work in the area, it has been found that 70% of a given store’s customers are typically within three miles of your location. Here are some strategies to make the most of your marketing for local consumers.
Establishing an online presence helps to eliminate the barrier that has traditionally existed between the artist and the general public. It is important to own and maintain a website dedicated solely to your artwork. A website provides you a platform from which you can build your brand and market and sell your art. With options like Square and PayPal, artists have more options for selling online and don’t need to depend on the large conglomerate artist websites. A properly designed website can be as effective as having your art displayed in galleries.
Converting viewers into buyers is the greatest challenge for your e-commerce site. Online selling requires different strategy than in a brick-and-mortar store. And with the volume of e-commerce sites, it is important for businesses to emphasize the unique value of their offerings and to provide consumers the best user experience possible. Here are some things to consider when evaluating your online store.
The fear of being overwhelmed is one of the greatest challenges for entrepreneurs who are thinking about pursuing a side hustle. Secondary efforts are most successful when they add to your life, not when they burden it. For this reason, it is important to understand your own levels of persistence, motivation, and self-discipline.
Innovation and efficiency heavily influence business growth and success and the innovative nature of entrepreneurs plays a crucial role. Effective entrepreneurship results in the creation of profitable enterprises. Entrepreneurial attitudes have been found to stimulate economies as entrepreneurs create ways to connect resources and growth. Business incubators provide a nurturing environment that supports the evolution of the entrepreneur and his business endeavors.
By now, most people have had some exposure to the hunky dentist doing a dance challenge in the hallways of his practice. The video went viral almost immediately. (Here is a link, in case you missed it!) While this is an unusual example, building an online presence and interacting within digital communities can help dental professionals promote their practice, provide reliable information, and help patients feel less anxious about their trips to the dentist.
Mid-July into September is the second largest consumer spending period each year. Back to school and college spending is expected to exceed $27 billion in 2018 with children likely to influence more than $21 billion of that spending. This large-scale shopping season presents a fabulous business opportunity for retailers and service providers alike so it is important to maximize sales of everything from clothing and personalized bags to last minute haircuts and teeth cleanings.
