In 2017, 81% of Americans had a social media profile. As such, it should be no surprise that modern consumers have the expectation that they can use social media platforms to communicate with everyone and anyone.
Social Media Tips for Realtors
Should You Sell through Marketplaces or Your Website? Why Not Both?
To be successful, you need to maintain a sell anywhere and everywhere attitude. The number of online purchases continues to grow every year. E-commerce saw 2.3 trillion dollars in sales in 2017 and is predicted to exceed 4 trillion dollars by 2021. Some businesses rely on sales made through large online marketplaces, others depend solely on their website’s e-commerce ability. Let’s look at the advantages and challenges of both.
Things You Can Do NOW to be Ready for Black Friday – SMB Saturday – Cyber Monday
Truth about Conversion Rates
Considering starting a new business? Have one started and waiting for things to take off? For small business owners and entrepreneurs, one of the biggest pain points is often that they are not getting enough eyes on their site or reaching enough people to let them know about their business. Obviously, the amount of traffic you are getting to your website really affects your company’s bottom line.
The Impact of Images
Humans are visually based. Most of us make snap judgments on what we see hundreds of times every day. A strong visual presence is an important element for your business’ website and social media channels. Images help tell your brand’s story and can subconsciously influence consumer purchasing decisions. People are used to and appreciate seeing products prior to purchase and almost 70% of online buyers say images are influential in their online purchasing decisions.
A Look into Automated Marketing
The successful use of marketing automation depends on the size of a business, its sales cycle, advertising channels and a number of other variables. It is important to know the features your business needs and those that are superfluous to your efforts. You should consider pricing, usability, and integration with your current software – especially if it is an option without a built-in CRM.
What Your Company's Website Needs
Your company’s website is one of the most crucial components of your marketing and branding strategy. Sure, we could hop in and do your socials, throw some money into ads that will drive traffic, design and mail out postcards, or do other means of advertising to generate you new traffic or even better, business. If your website is lacking, however, that is putting the cart before the horse.
What is that Instagram Shopping Bag All About?
Historically, “shopping” via Instagram was often a time consuming and, sometimes, frustrating experience. Brands could use the platform to show the picture of a product but then the consumer would have to click a link to the external website and search through all of the company’s offerings in order to find the product that had been presented in their Instagram feed.
The State Sales Tax Rules Have Changed for eCommerce
The recent case before the U.S. Supreme Court was South Dakota v. Wayfair, Inc., et al. in which the State of South Dakota was seeking to collect sales tax from all online transactions, even for businesses without a physical presence in the state. Prior U.S. Supreme Court decisions in 1967 and 1992 only allowed such taxes to be collected on sales from businesses with a physical presence in a given state.
Print Catalogs are Alive and Well
The last spike in the utilization of print catalogs was in 2007. That trend declined during the Great Recession as many retailers viewed print catalogs as superfluous when their online offerings were so abundant and much less expensive to produce. However, FGI research recently found that consumers spend an average of $850 per year on catalog purchases.