Social Media Engagement Tips from Baby Boomers to Gen Z

Social Media Engagement Tips from Baby Boomers to Gen Z

Your social media content strategy should take into consideration the demographics of your target audience and the various segments within the larger group. More specifically, your social media strategy and content should reflect the generational differences in your audience.

Strategy Driven Marketing Does More Than Websites

Strategy Driven Marketing Does More Than Websites

You might be saying to yourself, “We already have a sleek and modern website and our ecommerce site offers the best user experience possible. I’m not sure what Strategy Driven Marketing can do for me.” Rest assured, the experts at SDM offer much more than websites and ecommerce!

Websites for Professional Athletes

Websites for Professional Athletes

Most noticeably, we hear about professional athletes using their social media profiles to interact with their fans. More and more, athletes are discovering the power of a self-branded website to share personal information as well as their accomplishments both on and off the field of play.

User Experience with a Focus on Millennials

User Experience with a Focus on Millennials

While we all want to provide the best possible user experience to consumers who visit our websites, social profiles, and online stores, a little extra attention to the needs and wants of millennial users will go a long way.

Infographics – An Engaging Communication Tool When Well Planned and Executed

Infographics – An Engaging Communication Tool When Well Planned and Executed

The word “infographic” is a condensed compound of information and graphic. Fairly self-explanatory, infographics are visual representations of data or knowledge with the intention of presenting information clearly and concisely.

Keeping an Eye on Visual Search Technology

Keeping an Eye on Visual Search Technology

Humans, for the most part, are visual creatures and study after study has found that images grab our attention more quickly and are simply more engaging than text alone. It is true that there has been an increase in the use of voice search but there has also been an increase in visual searches.